Media Buying
Be it customized campaigns, graphics, and copy for companies spread across the world—assuredly, we have got everything covered.
“We Are Media Buying Specialists”
We iterate on what’s working and refine ad elements to make sure to keep each phase of a campaign in alignment with the client’s unique model to help drive improved cost efficiency and return.
Amir Nadiri – CEO and Media Buyer
Google Ads
Youtube Ads
Facebook Ads
Instagram Ads
Amazon Ads
TikTok Ads
Our Strategy
Objective #1
Creating One Strategic Variant: Laying the Base
Our cycle begins with a structured approach to the generation of ad variants that optimizes learning from widespread testing. We carefully segment campaigns over a set of various themes; this will have the two-fold consequence of giving us a deep insight into what really can drive performance. The areas of critical testing include:
- Product/Service Focus: Campaigns center on a particular service or product to communicate the desired messaging.
- Promotional Testing: We conduct a variety of promotional testing to determine the most compelling incentives.
- Segmentation of Audience: It allows this communication to reach targeted audiences of different groups, based on demographics, behaviors, and interests, by customized messaging.
- Copy, Creative, and Landing Page Variations: Testing various options within ad copy, visuals, and landing page content to find compelling combinations.
Objective #2
Implementation and Polishing: Performance-Based Iteration
With this in place, we then proceed to the execution with a clear test structure. We design tailored copy, engaging visuals, and optimized landing pages against each variant. We monitor the performance of each campaign closely when live, then enter a dynamic optimization phase focusing on the client’s goals, whether it be return on ad spend or cost per lead/acquisition.
- Identification of High Performers: The winning ads are kept and moved to the top for higher prominence.
- Removing Underperformers: Poor-performing ads are removed to ensure resources are not wasted.
- Audience Fine-Tuning and Creative Work: Ongoing tuning of targeting, creatives, and the copy further optimizes performance at an ongoing level.
Objective #3
Scaling for Growth: Amplifying Proven Success
Once testing and optimization uncover the best performing strategies, the next step in our process involves scaling. We scale up the best-performing campaigns to wider audiences by deploying proven methods for exponential growth.
Our scaling efforts are meant to maximize winning campaigns through the following:
- High Performers Replication and Scaling: We scale high-returning campaigns into more audiences and ad sets through the replication of successful tactics.
- Ongoing Optimization for Incremental Gains: Scaling doesn’t stop at expansion, but we continue refinement on top performers for even better results.
We achieve this through a three-phase approach, turning data into a powerful growth engine, mixing creativity with testing and strategic scaling to unlock better value from every ad dollar spent. This enables our clients to be agile in the competitive landscape while driving sustained growth via targeted and performance-driven media buying.
Our Services
SEO
Our SEO strategy delivers efficient, user-friendly digital solutions, prioritizing responsive design, speed, and security with regular updates to stay competitive.
Media Buying
Our Meta and Google Ads strategy focuses on precise targeting, compelling content, and continuous optimization for maximum ROI.
Funnel Building
Our funnel building technic focuses mostly on having a great overall user experience to maximizing ROAS.