Case Study #3
Low Awareness and Under-Utilized Digital Channels
The Problem
Low Awareness and Under-Utilized Digital Channels
SimKit, an innovative provider of emergency medicine simulation kits and CME-accredited training, was facing visibility challenges in a niche but highly competitive market. Despite offering convenience, portability, and cost-effective training, SimKit struggled with brand recognition, under-optimized ad spend, website usability issues, and limited inbound interest from both individuals and institutions.
SimKit, an innovative provider of emergency medicine simulation kits and CME-accredited training, was facing visibility challenges in a niche but highly competitive market. Despite offering convenience, portability, and cost-effective training, SimKit struggled with brand recognition, under-optimized ad spend, website usability issues, and limited inbound interest from both individuals and institutions.
The Goal
Generate 10–20 sales per month consistently, with scalable lead acquisition
Promote institutional bulk packages to hospitals and training programs
Streamline their digital funnel through landing pages, lead capture, and automation
Boost attendance at relevant industry conferences
Drive Sales, Awareness, and Funnel Efficiency
SimKit partnered with Digital-Made Agency to:
The Hypothesis
By streamlining SimKit’s digital experience, deploying targeted Meta and Google Ads, and developing tailored B2B campaigns and landing pages, we could boost monthly sales, build a consistent inbound pipeline, and position SimKit as a go-to solution for hands-on emergency medicine training.
Testimonial Interview
Marc Graell, CEO of The Selling System talks about working with us.
The Solution
Performance-Driven Growth Strategy from Digital-Made Agency
Objective #1
Paid Media Launch (Meta, Google, LinkedIn)
- Launched Meta and Google search ads targeting physicians, EMTs, medical students, and hospital administrators
- Created seasonal campaigns for EMS Week, student promotions, and career growth offers
- Deployed B2B LinkedIn campaigns targeting decision-makers at hospitals and medical schools
Objective #2
Landing Pages & Funnel Optimization
- Built dedicated landing pages for bulk training, EMS Week offers, and student discounts
- Implemented A/B testing for headlines, CTA placement, and messaging clarity
- Introduced automated email sequences to nurture inbound leads from B2B campaigns
Objective #3
Website UX & Technical Fixes
- Improved mobile responsiveness and site load speed
- Fixed misdirected pricing pages ($85/month vs. $900 product confusion)
- Refined CTA flows to reduce drop-off and shorten the checkout process
- The new Home Page with new products has been launched simkit.co
Objective #4
Content & Creative Direction
- Developed brand headlines: “Master Emergency Medicine in 12 Months,” “Train Anytime, Anywhere,” and “Affordable Training That Saves Lives”
- Produced static and video creatives highlighting the portability and real-world relevance of SimKit
- Integrated storytelling from frontline professionals into social campaigns
Objective #5
SEO & Performance Monitoring
- Resolved metadata duplication, added missing alt texts, and addressed H1 tag structure
- Conducted keyword optimization to support organic discovery and paid ad alignment
- Set up Google Analytics and heatmap tools for tracking page performance
The Results
Significant Increases in Sales, Efficiency & Brand Recognition
0
%
Increase in Monthly Sales
0
X
ROAS across Google & Meta
0
%
Reduction in Funnel Abandonment
0
X
ROAS across Google & Meta
0
%
Improved Page Load Speed by
+
0
%
Bounce Rate Recovery on Optimized Landing Pages
First Month Results From Google Ads
- Each Conversion is a purchase of the yearly plan on their website
- which shows we were able to get close to the clients goal in the first month
0
%
Improved Page Load Speed by
Conclusion
Digital-Made Agency helped SimKit convert its powerful product offering into measurable growth by focusing on clarity, precision, and strategy. With a refined sales funnel, better-performing ads, and structured messaging, SimKit gained visibility, boosted institutional traction, and built a digital foundation for scalable, long-term growth in the medical training space.