Case Study #1
How we reached better advertising performance and saved a lot of time
Company Overview
The Selling system Agency is a rapidly growing digital marketing firm that was finding it hard to manage ad accounts for its clients on Meta efficiently. Its CEO, Marc, had 10 clients with large amount of creatives that needed to launch their campaigns on Meta
Our Services We Provided
Conversion Rate Optimization
Rather than simply launching campaigns and leaving them to run, Digital-Made continuously monitored performance, implementing real-time optimizations
Social Media Advertising
Digital-Made used a well-defined, systematic approach to quickly and efficiently build campaigns on Meta platforms.
What We Achieved
The partnership between The Selling system Agency and Digital-Made led to significant improvements across the board
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More Time Efficient
Digital-Made’s campaign system and expertise meant campaigns were built and optimized more quickly, We were able to reduce the turnaround time from 7 days only 48 Hours after getting the campaign assets.
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%
Cost per Lead
Through expert optimization, Digital-Made helped The Selling Agency’s clients achieve improved ad performance on Meta platforms, which resulted in higher client satisfaction with reducing the CPLs 50%.
Our Strategy
Outsourcing Campaign Creation and Optimization to Digital-Made Agency
Objective #1
Specialized Campaign Building System
Digital-Made used a well-defined, systematic approach to quickly and efficiently build campaigns on Meta platforms. With trained media buyers and experience managing large ad budgets, they were able to set up campaigns faster and more effectively than The Selling system Agency.
Objective #2
Ongoing Optimization
Rather than simply launching campaigns and leaving them to run, Digital-Made continuously monitored performance, implementing real-time optimizations. This helped to ensure each campaign reached its full potential, improving key performance metrics over time. Reducing CPLs by more 50% WOW and MOM. and Monitoring all the campaigns daily with tools that we have all the clients in one mastersheet
Objective #3
Cost Reduction and Efficiency
By outsourcing campaign management to a specialist, The Selling System Agency avoided the need to hire an entire in-house team. This reduced operational costs, saving Marc valuable resources that could be reinvested in client acquisition and business growth.
Key Results
Increased Efficiency
Campaigns were set up and optimized faster with Digital-Made’s experienced team.
Higher Performance
Clients saw improved ad performance, resulting in better ROI.
Cost Savings
Outsourcing campaign management led to reduced operational costs, allowing for reinvestment in growth initiatives
Growth Focus
Marc and his team could now prioritize business development and strategy, rather than spending time on ad operations.
Conclusion
By outsourcing their campaign creation, and optimization to Digital-Made Agency, The Selling System Agency was able to scale their operations efficiently, reduce costs, and improve the quality of service for their clients. The result was a more profitable and sustainable business model that allowed Marc to focus on growing his agency rather than getting bogged down in day-to-day campaign management.
This case illustrates how outsourcing key operational tasks can be a game-changer for growing agencies, offering a path to scale while maintaining high-quality service for clients.
This case illustrates how outsourcing key operational tasks can be a game-changer for growing agencies, offering a path to scale while maintaining high-quality service for clients.