Case Study #2
We can directly target the types of people you want to enroll in your program.
The Problem
United World Education faced challenges in enrolling students for both the summer and winter semesters. Their goal was to increase student leads and enrollments by targeting a young, diverse audience. The institution required a comprehensive digital marketing strategy that could effectively manage campaigns, social media, and their online presence.
Services We Provided
Conversion Rate Optimization
Social Media Advertising
Social Media Management
Website Developement
Communication
Cost Reduction & Efficiency
Our Strategy
Outsourcing Campaign Creation and Optimization to Digital-Made Agency
Objective #1
Targeting the Arab Community
United World Education had data showing that Arab students were more likely to enroll and continue their education. Therefore, Digital-Made tailored ad campaigns specifically for Arabic-speaking students across the UAE.
Objective #2
Designing Content
Campaigns featured Arabic copy and creatives, ensuring relevance and resonance with the target audience. Meta platform targeting was also customized to reach Arabic-speaking individuals.
Objective #3
Managing Social Media Chanel's
The agency managed United World Education’s social media accounts, creating professional, engaging posts to promote the institution and attract more students. Regular announcements and updates boosted visibility and credibility in the education sector.
Objective #4
Building Website & Funnels
Digital-Made developed a comprehensive, user-friendly website containing all the necessary information students needed, including admission details, program options, and inquiry forms. This improved the overall student experience and streamlined the enrollment process.
Objective #5
Calling and following up with the students
The agency followed up with warmed-up leads, ensuring continuous communication with prospective students and booking appointments with the university management to finalize enrollments.
Objective #6
Cost Reduction and Efficiency
By outsourcing campaign management to Digital-Made Agency, United World Education avoided the cost of hiring an in-house team. This allowed the institution to reduce operational costs and reinvest resources into student support and further marketing efforts.
Key Results
Higher Enrollment Rates
Increased leads and enrollments, particularly from the Arab-speaking community.
Enhanced Engagement
The use of Arabic creatives and tailored campaigns resonated with the audience, improving engagement and lead generation.
Streamlined Processes
The institution was able to focus on academic operations while Digital-Made handled marketing and lead follow-up.
Cost Savings
Outsourcing campaign management reduced operational expenses, allowing for reinvestment in growth initiatives.
Conclusion
Outsourcing digital marketing efforts to Digital-Made Agency allowed United World Education to significantly increase their student enrollment rates while reducing costs. The tailored approach to campaign creation, optimization, and lead management enabled the institution to focus on its core academic mission, resulting in a more efficient and successful marketing strategy. This case illustrates how specialized digital marketing services can be a game-changer for educational institutions seeking to scale their operations and attract a larger pool of prospective students.